Lisa Copeland

The power of pink

What really inspires women to buy? I really believe that part of the economic retail meltdown is due to the fact women are not inspired to open their purse's and spend their hard earned dollars. For women shopping must be the ultimate experience. An experience she can tell her friends about.
Purchases by women now total more than 3 trillion annually . That is more than the GNP of England and Japan combined. She is the CPO of her household.(Chief purchasing officer) This accounts for 85% of all consumer expenditures. That's why reaching out to women should be a top priority for businesses.

If you've been paying attention lately, some companies are marketing to women very effectively, while others are not.

The mistake you can make marketing to Women:

1) Mistake: Thinking women are a "niche."

Reality: Women are the primary customers in the US.

Women represent an economic powerhouse, making 85% of the consumer purchases and influencing over 95% of total goods and services. Women also purchase 50% or better in traditional "male" categories like automobile, consumer electronics, and PC's.

Tip: Develop a visual image to represent how many dollars women consumers spend in your industry. This exercise should help your whole marketing or product development team to "get it" so they join wholeheartedly into the effort.

How: If your business generates 100 million a year and women purchase and/or influence 80% of all your goods and services, women are an $80 million factor in your business. Work the numbers into a visual comparison to give you and your team a clear and dramatic, picture of the role women play in your current success and future growth.

I firmly believe that with the power of the purse we can once again stimulate our economy.

Companies don't need government hand outs, we need to invest in human capital. We need to get back to the basics when it comes to training our sales and service professionals. We know that when we meet the expectations of women we exceed those of men.

Women Certified truly believes that women are the economic stimulus package of the United States!

Check out out web site and get yourself or your business women certified today!

www.LisaCopeland.com

Cease and Desist The Prosecution of 3 Navy Seals Petition
gopetition.com
Cease and Desist any and all charges brought against the United States Navy Seals Listed Below. We the people feel as a collective that known terrorist Ahmed Hashim Abed injured himself after resisting arrest....

I am urging every one to stand with the three Navy Seals. Please check out the web site. Online petition - Cease and Desist The Prosecution of 3 Navy Seals

Women are Powerful, deliberate decision makers

5 Questions Every Salesperson Should Ask About Selling to Women Business Owners

5 Questions to Ask Yourself as a Sales Person What do women business owners most like about our offerings? What do they least like? (What aggravates them, wastes their time, seems unnecessary to them? What modifications can be made to overcome these issues?) Do our sales and marketing materials portray women business owners’needs? Do our language, images and concepts indicate that we respect them? How are our competitors marketing and selling to women business owners? In what ways are they ahead of us? How would our company be different if it were run by a woman? At Women Certified we are passionate about raising the bar on customer service through interactive training and world class certification programs that enhance the customer experience.